How B2B Banking Was Created in 6 Months
How B2B Banking
Was Created
in 6 Months
About
About
Optima Bank, a company with a 30-year history, has been a leader
in the fintech industry for years. However, the bank has been losing ground
in recent years and lacked a mobile banking solution for B2B clients.
I designed the MVP, following modern visual language while preserving
a familiar UX logic on the web version to avoid disrupting user habits.
Optima Bank, a company with a 30-year history,
has been a leader in the fintech industry for years.
However, the bank has been losing ground in recent
years and lacked a mobile banking solution
for B2B clients.
I designed the MVP, following modern visual language
while preserving a familiar UX logic on the web version
to avoid disrupting user habits
My role
My role
Team: I was the sole designer for the mobile platform.
My role was to design the product from scratch
and develop a consistent and adaptive design system.
As a Product Designer, I worked directly with developers, analysts
and engaged in design sprints, user research and workshops.
Team: I was the sole designer for the mobile platform.
My role was to design the product from scratch
and develop a consistent and adaptive design system.
As a Product Designer, I worked directly with
developers, analysts and engaged in design sprints,
user research and workshops
Research
Research
To understand the banking market, we performed a competitor analysis
of other B2B banking apps.
To understand the banking market, we performed
a competitor analysis of other B2B banking apps
Strengths
Quick authorisation
Easy payment signing process
Setting monthly budget
Ability to repeat payments from the archive
Setting up regular payments
Monitoring business risks
User support and tips
Quick receipt of an statement
Possibility of creating a new product
Entering a web version via app
Weaknesses
No online registration (some apps)
Sign in/sign up only with local telephone number
Poor navigation
No group payment signings
No quick date filter
No option to change the limits
Strengths
Quick authorisation
Easy payment signing process
Setting monthly budget
Ability to repeat payments from the archive
Setting up regular payments
Monitoring business risks
User support and tips
Quick receipt of an statement
Possibility of creating a new product
Entering a web version via app
Weaknesses
No online registration (some apps)
Sign in/sign up only with local telephone number
Poor navigation
No group payment signings
No quick date filter
No option to change the limits
User flow
User flow
Wireframe
About
As a next step, I’ve done wireframes as a quick visualisation of a future app.
As a next step, I’ve done wireframes
as a quick visualisation of a future app
Main screen
Main screen
Despite design limitations as an MVP and technical issues related to the web version,
our work adhered to best practices and user experience principles. For instance,
the main screen included essential functions that were quick and easy to access
Despite design limitations as an MVP and technical issues related to the web version, our work adhered to best practices and user experience principles. For instance, the main screen included essential functions that were quick and easy to access
Registration
Registration
Registration flow includes filling out user’s information, SMS code confirmation,
ID card verification and liveness
Registration flow includes filling out user’s information, SMS code confirmation,
ID card verification and liveness
Creating new product
Creating new product
Registration demands creating user’s first product and this flow requires
choosing plan, branch and signing the contract
Registration demands creating user’s first product and this flow requires choosing plan, branch and signing the contract.
Installment plan
Installment plan
Installment is one of the important banking products. It will allow merchant partners
to give their goods in installments through the application
Installment is one of the important banking products. It will allow merchant partners to give their goods in installments through the application
NPS & VOC
NPS & VOC
The NPS and VoC screens provide real-time insights into customer satisfaction
and feedback, helping to enhance user experience
The NPS and VoC screens provide real-time insights into customer satisfaction and feedback, helping to enhance user experience.
Results
Results
Within three days of release on the App Store, there were 89 downloads and 2,200 views,
despite no official announcement or marketing. 5 months after release there are 5K+ users
Within three days of release on the App Store, there were 89 downloads and 2,200 views, despite no official announcement or marketing.
5 months after release there are 5K+ users
Challenges & Lessons
Challenges & Lessons
We faced a tight deadline and a small team, with a goal to release
the app in five months. Ultimately, we completed it in six months.
Key lessons from this experience include:
Testing design solutions early and with more people yields better results.
Collaborating closely with other departments, such as the marketing team,
is crucial for consistent branding.
Just because a solution exists in the market doesn’t mean it will work effectively.
Reflecting on the project, I see areas for improvement, which I am currently addressing by adding new features and refining the design. In design, there is always room for enhancement 😊
We faced a tight deadline and a small team, with a goal to release the app in five months. Ultimately, we completed it in six months.
Key lessons from this experience include:
Testing design solutions early and with more people yields better results.
Collaborating closely with other departments, such as the marketing team, is crucial for consistent branding.
Just because a solution exists in the market doesn’t mean it will work effectively.
Reflecting on the project, I see areas for improvement, which I am currently addressing by adding new features and refining the design. In design, there is always room for enhancement 😊
